Basic Typography


Basic Typography
Rüedi Ruegg & Godi Fröhlich
ABC Verlag

design by Rüedi Ruegg
printed in Switzerland

Basic Typography is a comprehensive primer on typography from its basic formal elements and tools to design, setting, and printing. Ruegg studied at the Kunstgewerbeschule under teachers like Josef Muller Brockmann and went on to work for Brockmann in Switzerland and Rand in America. Later in life Ruegg founded his own agency and became president of AGI Switzerland. Basic Typography was published by the classic Swiss publisher, ABC Verlag, in 1972 and maintains a distinct Swiss style.